For larger businesses, this often means hiring dedicated graphic designers to develop eye-catching designs and deploy them consistently across web pages, but SMB budgets may not support this type of spending. What’s more, it takes just 0.05 seconds for visitors to form a general first impression of your site - meaning you’ve got just one opportunity to change their minds or reinforce this impression, and it happens in the first three seconds of arrival.Īs a result, it’s critical to create webpages that are both aesthetically appealing and contextually relevant.
Recent research found that it takes just 2.6 seconds for users’ eyes to focus on a specific area of your website. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through search engine results. When it comes to website success, what you see is what you get.
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